DM230 Search Marketing Lab is a collection of student work created for the Search Marketing course at Ensign College.
Students use this site to learn SEO through hands-on experience. They research real search behavior, identify keywords and user intent, write and publish original articles, apply on-page and technical SEO principles, and observe how search engines discover and rank their content.
The goal is simple: learn SEO by actually doing SEO.
Articles represent the work and perspectives of individual students and cover a variety of topics based on their interests and research.
Ensign College · DM230 Search Marketing
Student Learning Project · Fall 2026